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Sometimes while I am reading I find an article or tidbit of information that I just want to remember.  That is the purpose of this section.   Useful reminders to avoid the mindset... "Those darn customers they just keep getting in the way"...

 
Business Ramblings
Risk Free Path

No one can prove that the path you're on is risk free or guaranteed to work. Searching for more proof is futile. Searching for more determination makes more sense.... - Seth Godin - WOW how timely! 

Modified Date: 5/21/2010

Deniability

How much of the time you invest in a project is spent preparing excuses, creating insurance, seeking deniability and covering your butt just in case things go poorly in the end?  At some point, that effort becomes so great you never actually ship anything, which of course is the very best protection against failure. - Seth Godin

Modified Date: 4/26/2010

Try Different

The usual mantra is to 'try harder'. Trying harder is impossible when you're already trying as hard as you can.  But you can always try different.  - Seth Godin

Modified Date: 3/5/2010

You don't want everyone. You want the right someone.

Someone who cares about what you do. Someone who will make a contribution that matters. Someone who will spread the word.  As soon as you start focusing on finding the right someone, things get better, fast. That's because you can ignore everyone and settle in and focus on the people you actually want.  - Seth Godin.

Modified Date: 11/6/2009

Some people are better than others

Every industry has people who are worth more, buzz more, care more and buy more than other people. Don't treat people the same, find the ones that matter more to you and pay them some attention.

Modified Date: 10/28/2009

If they are not buying it...

There are two big reasons why your customers may not be buying your product...

  • They don't know about it 
  • They are afraid of it
Modified Date: 10/21/2009

The Second Circle

You build the first circle which is your followers, friends, subscribers and customers.  The second circle are the people the first circle tell your story to.  Which will grow exponentially if the story is a good one.

Modified Date: 9/11/2009

Positive Thinking
  • Positive thinking and confidence improves performance.
  • Negative thinking protects us and lowers expectations.
  • The easy road is usually negative thinking.
  • Positive thinking is sometimes hard but worth it.
Modified Date: 9/6/2009

When all else fails...

Ask your customer!

Modified Date: 4/20/2009

What is better?

You may not always get to decide...  Your Customer may decide...  There are very few markets in business where the majority rules rule doesn't win.  You lose if you don't pay attention.

Modified Date: 4/6/2009

 
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